| 谈公益广告的运用 |
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| 引用本文： | 徐艳玲,刘越.谈公益广告的运用[J].吉林农业科技学院学报,2006,15(1):29-30. |
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| 作者姓名： | 徐艳玲 刘越 |
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| 作者单位： | 河南科技学院 河南新乡453003(徐艳玲)，吉林农业科技学院信息科学系 吉林吉林132101(刘越) |
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| 摘 要： | 通过与其它广告进行比较,说明公益广告运用形式灵活、以理念为内容、应用范围广泛的重要特征。并强调公益广告要做到内涵理念与表现形式和谐统一。
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| 关 键 词： | 公益广告 宣传 理念 |
| 收稿时间： | 2005-08-25 |
| 修稿时间： | 2005-08-25 |
The utilization Of public advertisements |
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| XU Yan-ling,LIU Yue.The utilization Of public advertisements[J].Journal Of Jilin Agricultural Science And Technology College,2006,15(1):29-30. |
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| Authors: | XU Yan-ling LIU Yue |
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| Institution: | 1. Henan Science and Technology College, Xinxiang 453003, P. R. China;2. Jilin Agricultural Science and Technology College Department of Information Science, Jilin 132101, P. R. China |
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| Abstract: | In this paper,by comparing with other kinds of AD,illustrates that the utilizable forms of public AD are very flexible,meanwhile,the public AD is based on the content and has an extensive applied scope,and it is emphasized the public AD should get the unity of content and form. |
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| Keywords: | public AD propaganda concept |
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