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湖南崀山风景区旅游开发战略研究
引用本文:王业社.湖南崀山风景区旅游开发战略研究[J].福建林业科技,2008,35(4).
作者姓名:王业社
作者单位:邵阳学院城市建设系,湖南邵阳422004
摘    要:在充分分析崀山风景区旅游资源的特征和旅游开发现状的基础上,针对旅游业未来发展的方向和需求,提出了崀山风景区旅游开发战略的新思路:明确主题定位,塑造鲜明形象;挖掘文化内涵,整合旅游资源;开发特色商品,促进旅游发展;加快旅游交通设施建设,提高服务性能;加强区域横向联系,促进合作开发;提升景区区域职能,扩大影响力。以期为崀山风景区快速发展、深度开发和可持续性发展提供有益的参考。

关 键 词:崀山风景区  旅游开发  战略构想

Studies on the tourism development strategy of Langshan National Scenic Area
Abstract:Based on the comprehensive analysis of the tourism resources characteristic and the tourism development present situation in Langshan Mountain Scenic Area,aiming at the future tourism development direction and demand,this paper proposes the new tourism development strategy ways for Langshan Mountain Scenic Area: to confirm subject localization and create bright impression;to excavate culture connotation and conformity tourism resources;to develop characteristic commodity and promote tourism development;to speed up the tourism transportation facility construction and enhance service performance;to strengthen the region crosswise relation and promote cooperation development;to promote the scenic area regional function and extend influence,so as to provide the references for the rapid,deep and sustainable development of Langshan Mountain Scenic Area.
Keywords:Langshan Mountain Scenic Area  tourism developement  strategy
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