| 基于4C的图书馆网络信息营销战略 |
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| 引用本文： | 陈响坤.基于4C的图书馆网络信息营销战略[J].农业图书情报学刊,2007,19(3):98-100. |
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| 作者姓名： | 陈响坤 |
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| 作者单位： | 佛山科学技术学院,图书馆,广东,佛山,528231 |
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| 摘 要： | 从顾客的角度提出的新营销理论4C组合，它对电子商务运作的图书馆市营销有着重要的指导意义。网络营销与其他营销方式最显著的区别是技术本身，故充分发挥网络工具的技术优势，才能缔造成功的个性化的网络营销。本文对如何利用网络技术与新的营销4C组合理论相结合，进行网络营销创新管理策略作出了研究。
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| 关 键 词： | 图书馆 网络营销 |
| 文章编号： | 1002-1248（2007）03-0098-03 |
| 修稿时间： | 2006-10-12 |
Marketing Strategy of Library Network Information Based on 4C |
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| CHEN Xiang-kun.Marketing Strategy of Library Network Information Based on 4C[J].Journal of Library and Information Sciences in Agriculture,2007,19(3):98-100. |
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| Authors: | CHEN Xiang-kun |
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| Institution: | Library, Foshan University of Science and Technology, Foshan 528231, China |
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| Abstract: | Network marketing distinguishes itself from other marketing forms with technology.It is of important significance for the marketing of libraries operated e-commerce.This paper has suggested a new marketing theory of 4c combination based on customers' point of view,which influences a great deal in the electronic-operating libraries.The author has studied new network marketing management strategies with the integration of network technology and 4C theory. |
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| Keywords: | 4C |
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