| 临潼石榴农产品品牌营销策略研究 |
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| 引用本文： | 贺菁菁,严谋春.临潼石榴农产品品牌营销策略研究[J].农业工程,2022,12(10). |
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| 作者姓名： | 贺菁菁 严谋春 |
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| 作者单位： | 西安工程大学,西安工程大学 |
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| 摘 要： | 自从党在十九大正式提出实施乡村振兴战略以来，三农问题愈发受到广泛关注与重视，各地政府更是把三农问题作为推进实施乡村振兴战略的重中之重去解决。农产品作为三农问题中农村产业的重要组成部分，是振兴农村产业的重要基础，而农产品的健康持续发展与农产品品牌营销策略有着重要关系，农产品品牌营销是助力农产品产业发展的关键。文章通过对我国陕西省临潼区石榴农产品品牌营销的重要性进行阐述，对临潼石榴农产品品牌营销存在的问题进行细致分析，最后有针对性的提出对策建议，以期为优化临潼石榴农产品品牌营销策略提供参考。
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| 关 键 词： | 临潼石榴 农产品品牌 品牌营销 策略 |
| 收稿时间： | 2022/4/10 0:00:00 |
| 修稿时间： | 2022/6/21 0:00:00 |
Research on Brand Marketing Strategy of Lintong Pomegranate Agricultural Products |
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| he jingjing and yan mouchun.Research on Brand Marketing Strategy of Lintong Pomegranate Agricultural Products[J].Agricultural Engineering,2022,12(10). |
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| Authors: | he jingjing and yan mouchun |
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| Institution: | Xi ''an Polytechnic University,Xi ''an Polytechnic University |
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| Abstract: | Since the Party formally put forward the implementation of the rural revitalization strategy at the 19th National Congress, the three rural issues have been paid more and more attention, and local governments have taken the three rural issues as the top priority to promote the implementation of the rural revitalization strategy. As an important part of rural industry in the three rural issues, agricultural products are an important foundation to revitalize rural industry, and the healthy and sustainable development of agricultural products has an important relationship with brand marketing strategy of agricultural products, which is the key to help the development of agricultural products industry. This paper expounds the importance of brand marketing of pomegranate agricultural products in Lintong District, Shaanxi Province, China, makes a detailed analysis of the existing problems in brand marketing of pomegranate agricultural products in Lintong, and finally puts forward some targeted countermeasures and suggestions, in order to provide reference for optimizing brand marketing strategy of pomegranate agricultural products in Lintong. |
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| Keywords: | Lintong pomegranate Agricultural products brand: Brand marketing: Strategy |
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