| 基于ACSI模型的景区游客满意度研究——以南宁市“花花大世界”景区为例 |
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| 引用本文： | 陈文捷,张露.基于ACSI模型的景区游客满意度研究——以南宁市“花花大世界”景区为例[J].安徽农业科学,2013,41(15):6797-6799,6982. |
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| 作者姓名： | 陈文捷 张露 |
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| 作者单位： | 广西大学,广西南宁,530004 |
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| 基金项目： | 广西哲学社科基金项目"北部湾海洋旅游资源整合与创新对策研究"，广西大学科研基金项目"北部湾海洋旅游资源整合与海洋旅游发展对策研究" |
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| 摘 要： | 根据美国消费者满意指数模型,结合南宁"花花大世界"景点景区的特点构建其游客满意度测评指标体系,通过问卷、李克特量表法和SPSS数据统计方法定量分析了"花花大世界"游客满意度情况。得出结论:学生、家庭和企事业单位是"花花大世界"的主要游客,其总体满意度偏低,环境卫生质量感知普遍较差,对"花花大世界"内销售的产品满意度较差。在此基础上提出相应对策。
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| 关 键 词： | 美国顾客满意度指数模型 游客满意度 南宁“花花大世界” |
Tourists Satisfaction in Scenic Area Based on ACSI Model with Flower World in Nanning as Example |
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| Institution: | CHEN Wen-jie et al(Guangxi University,Nanning,Guangxi 530004) |
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| Abstract: | According to American customer satisfaction index model,combining with features of Flower World scenic area in Nanning City,the customer satisfaction evaluation index system was constructed.Through questionnaire,Likert scale and SPSS statistical method,Flower World customer satisfaction was quantitatively analyzed.The results showed that,students,families and enterprises are the main consumer groups of Flower Group;the customers’ satisfaction is low;environmental sanitation generally poor perception;selling products with poor satisfaction.On the basis of this,corresponding countermeasures were put forward. |
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| Keywords: | American customer satisfaction index model Tourists satisfaction Flower World in Nanning |
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