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| 肉牛企业需用商业增值手段培植品牌 | |
| 引用本文： | 张洪涛,张景伟,孙洪文,卫喜明,姚凤军,张金友,孙晓玉.肉牛企业需用商业增值手段培植品牌[J].中国牛业科学,2010,36(3):37-38,42. |
| 作者姓名： | 张洪涛 张景伟 孙洪文 卫喜明 姚凤军 张金友 孙晓玉 |
| 作者单位： | 1. 黑龙江省农垦科学院畜牧兽医研究所,黑龙江,哈尔滨,150038 2. 黑龙江省农垦红兴隆畜牧处,黑龙江,双鸭山,155811 3. 黑龙江省农垦九三分局畜牧处,黑龙江,嫩江,161400 4. 黑龙江省农垦九三分局红丰种业肉牛养殖场,黑龙江,嫩江,161400 |
| 基金项目： | 由国家现代肉牛产业技术体系哈尔滨(农垦)综合实验站资助 |
| 摘 要： | 分析导致肉牛养殖效益低的现状和介绍应用商业增值获得效益倍增的案例,对肉牛改良的选种、肉牛企业品牌的内涵、营销手段和消费引导等几方面阐述了肉牛企业品牌培植的策略,为肉牛企业品牌化和效益增值化道路提供了参考。 |
| 关 键 词： | 肉牛 商业增值 培植 品牌 效益 |
Beef Cattle Business Need Means of Commercial Value to Cultivate Brand |
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| ZHANG Hong-tao,ZHANG Jing-wei,SUN Hong-wen,WEI Xi-ming,YAO Feng-jun,ZHANG Jin-you,SUN Xiao-yu.Beef Cattle Business Need Means of Commercial Value to Cultivate Brand[J].China Cattle Science,2010,36(3):37-38,42. | |
| Authors: | ZHANG Hong-tao ZHANG Jing-wei SUN Hong-wen WEI Xi-ming YAO Feng-jun ZHANG Jin-you SUN Xiao-yu |
| Institution: | 1.Institute of Husbandry and Veterinary,Academy of Heilongjiang Land Reclamation,Haerbin,Heilongjang 150038;2.Department of Animal Husbandry in Land Reclamation Hongxinglong,Shuangyashan,Heilongjiang 155811;3.93 Branch Bureau of animal husbandry Department,Heilongjiang Land Reclamation,Neijiang,Heilongjiang 161400;4.Hongfeng Beef Industry Farms of 93 Branch Bureau,Heilongjiang Land Reclamation,Nejiang,Heilongjiang 161400) |
| Abstract: | In this article,the current situation of low benefit in beef cattle breeding and cases of benefit multiplication by business value increasing were analyzed.The strategies of brand cultivation of beef companies were expounded in four aspects of breed selection of improvement,connotation of brand,marketing methods and consumer guiding.The object of this article was to provide a reference for beef companies to improve brand and multiply benefit. |
| Keywords: | Beef Cattle Business value Cultivate Brand Benefit |
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