| 凤凰旅游形象维护探讨 |
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| 引用本文： | 龙茂兴,杨晓珍,喻彩霞.凤凰旅游形象维护探讨[J].安徽农业科学,2011(9):5474-5476. |
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| 作者姓名： | 龙茂兴 杨晓珍 喻彩霞 |
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| 作者单位： | 遵义师范学院;湖南省凤凰县委宣传部;河北北方学院法政学院; |
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| 摘 要： | 文章针对凤凰旅游业在快速发展过程中所产生的旅游投诉增多、网上负面舆论蔓延等严重影响凤凰旅游形象的现象,提出：整合优势资源,塑造主题形象;优化旅游环境,提升服务形象;加强舆论引导,矫正形象的对策建议。以期对维护凤凰旅游形象起到促进作用。
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| 关 键 词： | 旅游形象 凤凰 舆论 网络 |
Discussion on the Maintenance of Fenghuang Tourism Image |
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| LONG Mao-xing et al.Discussion on the Maintenance of Fenghuang Tourism Image[J].Journal of Anhui Agricultural Sciences,2011(9):5474-5476. |
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| Authors: | LONG Mao-xing |
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| Institution: | LONG Mao-xing et al(Zunyi Normal College,Zunyi,Guizhou 563002) |
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| Abstract: | With the increase of tourist complaint and the spread of negative public opinion on the Internet during the rapid development process of Fenghuang tourism,the images of Fenghuang tourism were affected seriously,thus,the serious countermeasures were put forward,namely,integrating the advantageous resources to shape the tourism image;optimizing the tourism environment and improving the service image;enhancing the guidance of public opinion,correcting the policies and suggestions of images.All those provided p... |
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| Keywords: | Tourism image Fenghuang Public opinion Internet |
| 本文献已被 CNKI 维普 等数据库收录！ |
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