| 蔬菜种子企业品牌建设要素分析 |
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| 引用本文： | 蒋艳霞,汲江科,杨慧民,岳晓历,闫树成.蔬菜种子企业品牌建设要素分析[J].河北农业科学,2011,15(2):129-131. |
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| 作者姓名： | 蒋艳霞 汲江科 杨慧民 岳晓历 闫树成 |
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| 作者单位： | 1. 河北冀蔬科技有限公司,河北石家庄,050051
2. 河北省农林科学院经济作物研究所,河北石家庄,050051 |
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| 摘 要： | 蔬菜种子企业品牌构建设是一个整体系统工程，包含许多要素，如管理、质量、服务、形象、文化、广告、公关、创新等。通过对各要素的功能及其之间的密切联系进行分析，旨为帮助蔬菜种子企业获得对品牌建设的整体性认识，从而帮助提升企业品牌形象。
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| 关 键 词： | 蔬菜种子企业 品牌建设 要素分析 |
Factor Analysis on Brand Building of Vegetable Seeds Enterprises |
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| JIANG Yan-xia,JI Jiang-ke,YANG Hui-min,YUE Xiao-li,YAN Shu-cheng.Factor Analysis on Brand Building of Vegetable Seeds Enterprises[J].Journal of Hebei Agricultural Sciences,2011,15(2):129-131. |
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| Authors: | JIANG Yan-xia JI Jiang-ke YANG Hui-min YUE Xiao-li YAN Shu-cheng |
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| Institution: | 1.Hebei Jishu Co.,Ltd.,Shijiazhuang 050051,China;2.Institute of Economic Crops,Hebei Academy of Agriculture and Forestry Sciences,Shijiazhuang 050051,China) |
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| Abstract: | The brand building of vegetable seeds enterprises is a whole system engineering, which includes many elements such as management, quality, service, image, culture, advertising, public relations and innovation etc. The functions of each element and their close relation are analyzed to help vegetable seed corporation obtain the overall understanding about the brand building and improve the enterprises brand image. |
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| Keywords: | Vegetable seed enterprises Brand building Factor analysis |
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