| 提高期刊质量创办品牌期刊 |
| |
| 引用本文： | 毕洪文.提高期刊质量创办品牌期刊[J].农业图书情报学刊,2013,25(12):150-153. |
| |
| 作者姓名： | 毕洪文 |
| |
| 作者单位： | 《北方园艺》编辑部，黑龙江 哈尔滨 150069 |
| |
| 摘 要： | 结合《北方园艺》的办刊实践，提出了新时期科技期刊健康发展必须遵循“增强创新意识、创建品牌期，准确定位、明确办刊宗旨，加强编辑策划、提高期刊质量，加强编辑队伍建设、提高编辑人员素质，采用现代编辑管理手段、改进装帧质量”等一系列办刊原则和宗旨;提出了科技期刊品牌是一项战略资源，是一项无形资产，只有找准定位、与时俱进、灵活多变、稳妥发展，才能赢得更大的生存和发展空间，为期刊的可持续发展奠定基础。
|
| 关 键 词： | 期刊 质量 品牌 发展 |
| 收稿时间： | 2013-04-08 |
Improving Periodical Quality and Establishing Brand Periodical |
| |
| BI Hong-wen.Improving Periodical Quality and Establishing Brand Periodical[J].Journal of Library and Information Sciences in Agriculture,2013,25(12):150-153. |
| |
| Authors: | BI Hong-wen |
| |
| Institution: | Editorial Department of Northern Horticulture, Harbin, Heilongjiang 150069, China |
| |
| Abstract: | In combination of the publication practice of ＇ Northern Horticulture＇ , a series of publication principles and theme were put forward for the healthy development of sci-tech periodical in new period from the following as- pects： enhancing innovative awareness to establish brand, accurate positioning to definite the periodical theme, strengthen editing and planning to improve periodical quality, development of a strong editor team to improve per- sonal quality of editors, using modem editorial operation mechanism to improve binding quality. Sci-tech periodical brand is a strategic resource and an intangible asset, greater survival and development space could be obtained through cleating positioning, keeping pace with the times, flexibility, steadily development, to lay a foundation for the sustainable development of periodical. |
| |
| Keywords: | periodical quality brand development |
| 本文献已被 维普 等数据库收录！ |
| 点击此处可从《农业图书情报学刊》浏览原始摘要信息 |
| 点击此处可从《农业图书情报学刊》下载免费的PDF全文 |
|
