| 基于市场分析的森林碳汇绿色营销模式构建 |
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| 引用本文： | 田小华,文冰.基于市场分析的森林碳汇绿色营销模式构建[J].西南林学院学报,2009,29(5):75-78. |
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| 作者姓名： | 田小华 文冰 |
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| 作者单位： | 西南林学院,经济管理学院,云南,昆明,650224 |
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| 摘 要： | 随着联合国气候变化框架公约谈判的不断深入，森林碳汇受到越来越多的关注。但目前森林碳汇市场的购买者很少，需求不足，形成了市场中只有少数几个购买者的买方寡占市场，严重阻碍森林碳汇市场的发展。在分析森林碳汇市场特征的基础上，构建了森林碳汇的绿色营销模式。
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| 关 键 词： | 森林碳汇 市场分析 买方寡占 绿色营销 |
Building of Green Marketing Model of Forest Carbon Sequestration based on Market Analysis |
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| TIAN Xiao-hua,WEN Bing.Building of Green Marketing Model of Forest Carbon Sequestration based on Market Analysis[J].Journal of Southwest Forestry College,2009,29(5):75-78. |
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| Authors: | TIAN Xiao-hua WEN Bing |
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| Institution: | (Faculty of Economics and Management, Southwest Forestry University, Kunming Yunnan 650224, China) |
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| Abstract: | More and more attention has been drawn to forest carbon sequestration along with the further development of negotiation over the agreement of United Nations Framework Convention on Climate Change （UNFCCC）. However, there have been few buyers in the forest carbon sequestration market because of the insufficient demand and the oligopoly market is presented, which will severely prevent the carbon sequestration market from healthy development. A green marketing model for the forest carbon sequestration service market was proposed on the basis of analyzing the properties of the forest carbon sequestration market. |
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| Keywords: | forest carbon sequestration market analysis oligopoly green marketing model |
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