| 百度外卖针对白领人士的推广策略 |
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| 引用本文： | 景琳.百度外卖针对白领人士的推广策略[J].湖南农机,2016(9). |
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| 作者姓名： | 景琳 |
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| 作者单位： | 江西应用科技学院,江西 南昌,330100 |
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| 摘 要： | 文章以白领人士为研究对象，分析白领人士的特点和百度外卖面临的机遇与挑战，据此从产品推广、促销推广、平台推广等方面对百度外卖的市场推广提出了建议。
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| 关 键 词： | 市场推广策略 百度外卖 白领 互联网%2B |
Promotion Strategy of Baidu Take-out for White Collars |
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| Abstract: | This paper takes white-collar workers as the research objects,analyzes the characteristics of white-collar workers and the opportunities and challenges facing the Baidu takeout, and puts forward marketing suggestions for baidu take-out from the product promotion,sales promotion,platform promotion . |
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| Keywords: | marketing strategy Baidu take-out White-collar workers Internet+ |
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