| 我国拖拉机制造企业的行为分析 |
| |
| 引用本文： | 李明余.我国拖拉机制造企业的行为分析[J].拖拉机与农用运输车,1999(2). |
| |
| 作者姓名： | 李明余 |
| |
| 作者单位： | 山东拖拉机厂!272111 |
| |
| 摘 要： | 分析了拖拉机制造企业所处的市场类型，对企业的价格和产量决策、产品差异化竞争、广告竞争与广告决策、以及是否应该合作等行为进行了分析，为拖拉机制造企业的发展提出了有益的启示。
|
| 关 键 词： | 拖拉机 企业行为 市场 决策 |
Analysis of Firms' Behavior in China Tractor Industry |
| |
| Abstract: | Market classifications for tractor manufacturers are analysed. Also analysed are the firms behaviors such as pricing and production policy, competition for product distinction,competition in product advertising and advertising policy as well as cooperation decision. This has put forward some useful revelations for the future development of tractor manufacturers in China. |
| |
| Keywords: | |
| 本文献已被 CNKI 等数据库收录！ |
|
