| 基于CKB数据的中国茶叶消费行为研究 |
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| 引用本文： | 管曦,杨江帆,谢向英,林畅,李静芸.基于CKB数据的中国茶叶消费行为研究[J].茶叶科学,2018,38(3):287-295. |
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| 作者姓名： | 管曦 杨江帆 谢向英 林畅 李静芸 |
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| 作者单位： | 1. 福建农林大学经济学院,福建 福州 350002; 2. 福建农林大学茶叶科技与经济研究所,福建 福州 350002; 3. 福建农林大学管理学院,福建 福州 350002 |
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| 基金项目： | 福建省2011协同创新中心-中国乌龙茶产业协同创新中心专项(闽教科〔2015〕75号)，国家重点研发计划精准医学研究重点专项(2016YFC0900500;2016YFC0900504)，香港 Kadoorie Charitable 基金、英国 Wellcome Trust(202922/Z/16/Z |
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| 摘 要： | 论文利用中国慢性病前瞻研究（CKB）10个项目地区512β824个样本数据,对中国茶叶消费做了系统全面的描述和统计,在此基础上通过将茶叶消费者进行分类,使用OLS模型分别分析影响消费者饮茶习惯、茶叶消费者饮茶频率、每日饮茶数量和杯数的相关因素。研究显示,家庭收入和饮茶历史对茶叶消费者的饮茶频率、每日饮茶杯数和茶叶消费量具有显著的正向影响,年龄与中国消费者饮茶习惯呈显著负相关,与饮茶者消费频率有显著正向影响,与重度茶叶消费者每日饮茶量和每日饮茶杯数呈现负相关,采用每日饮茶杯数分析茶叶消费行为,会导致结论存在较大偏差。对今后中国茶叶消费的研究,提出要对消费者进行分类,并以每日茶叶消费量来取代饮茶杯数,并同时提出今后开发茶叶消费市场的对策建议。
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| 关 键 词： | 茶叶消费 每日饮茶量 饮茶习惯 CKB |
| 收稿时间： | 2017-11-17 |
Research on the Behavior of Tea Consumption in China with the CKB Data |
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| GUAN Xi,YANG Jiangfan,XIE Xiangying,LIN Chang,LI Jingyun.Research on the Behavior of Tea Consumption in China with the CKB Data[J].Journal of Tea Science,2018,38(3):287-295. |
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| Authors: | GUAN Xi YANG Jiangfan XIE Xiangying LIN Chang LI Jingyun |
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| Institution: | 1. College of Economics, Fujian Agriculture and Forestry University, Fuzhou 350002, China; 2. Institute of Science, Technology and Economics of Tea Industry, Fujian Agriculture and Forestry University, Fuzhou 350002, China; 3. College of Management, Fujian Agriculture and Forestry University, Fuzhou 350002, China |
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| Abstract: | Based on the 512824 samples of 10 project areas from China Kadoorie Biobank, the tea consumption was described comprehensively and systematically. Further, the OLS model was used to analyze the factors influencing habit of tea drinking, tea-drinking frequency, daily consumption cups and consumption quantity, by dividing tea consumers into different subgroups. Results showed that household income and history of tea drinking had a significant and positive impact on tea consumers′ drinking frequency, daily consumption cups and consumption quantity. Age had a significant but negative impact on the habit of tea-drinking in China. Moreover, it had a significant and positive impact on tea-drinking frequency. The negative effects of age on daily consumption cups and consumption quantity for these heavy tea consumers were also confirmed. The results would be biased if the daily consumption cups was used in the analysis. For the future research on the tea consumption in China, this paper proposed to classify consumers and to use the daily consumption quantity in the analysis. Also, the corresponding countermeasures were put forward to expand tea consumption in future. |
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| Keywords: | tea consumption daily consumption quantity habit of drinking tea CKB |
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