| 宁夏中部干旱带特色农产品市场现状及营销对策分析 |
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| 引用本文： | 康凌翔.宁夏中部干旱带特色农产品市场现状及营销对策分析[J].安徽农业科学,2010,38(29):16586-16588,16620. |
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| 作者姓名： | 康凌翔 |
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| 作者单位： | 宁夏大学,宁夏银川750021 |
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| 摘 要： | 宁夏属于以传统农业为主的省区,耕地资源有限,水资源匮乏,特别是中部干旱带,因连年干旱,农民人均纯收入分非常低,是影响宁夏经济社会发展和社会主义新农村建设的重点和难点。宁夏农业和农村经济要实现跨越式发展,确保农民收入的稳定增长,就必须依靠新的产业来支撑。通过加大区域农业基础设施建设力度,依托科技创新,实施龙头企业带动战略,扶持产品深加工,实行区域化布局,标准化生产,集约化经营,全面提升特色的产业整体水平,促进区域产业带农业和农村经济跨越式发展。通过对区域特色产业的发展现状进行分析研究,探讨了农业特色产业发展中存在的问题,提出来更快更好发展农业特色产业的营销策略。
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| 关 键 词： | 干旱地带 农产品 营销策略 |
Analysis on Characteristic Agricultural Product Market Situation and Marketing Strategies in the Arid Zone of Middle Ningxia Province |
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| KANG Ling-xiang.Analysis on Characteristic Agricultural Product Market Situation and Marketing Strategies in the Arid Zone of Middle Ningxia Province[J].Journal of Anhui Agricultural Sciences,2010,38(29):16586-16588,16620. |
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| Authors: | KANG Ling-xiang |
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| Institution: | KANG Ling-xiang(Ningxia University,Yinchuan,Ningxia 750021) |
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| Abstract: | Ningxia is dominated by traditional agriculture,its farming resources are limited,water resources are deficient,especially in the middle arid zone where the per capita net income of farmers is very low because of the successive years of drought,which is the focus and difficulty affecting the economic and social development as well as the construction of socialist new rural countryside in Ningxia province.The realization of leap fog development and stable increase of farmers' income in Ningxia must be supported by new industry.Through enhancing the regional agricultural infrastructure construction,relying on technical innovation,exploiting the stimulation role of leading enterprises,supporting the deep processing of products and implementation of regionalized layout,standardized production and intensive management,the overall level of characteristic industry could be improved and the development of agriculture and rural economy could be boosted by regional industry.After a comparative analysis on the development status of regional characteristic industry,the paper discusses the its problems and puts forward the marketing strategies to achieve faster and better development of characteristic agricultural industry. |
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| Keywords: | Arid region Agricultural product Marketing strategy |
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