| 基于 SWOT 模型的青岛农产品品牌建设研究简 |
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| 引用本文： | 薛雨,崔茂森,黄晓慧.基于 SWOT 模型的青岛农产品品牌建设研究简[J].安徽农业科学,2013(21):9114-9116. |
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| 作者姓名： | 薛雨 崔茂森 黄晓慧 |
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| 作者单位： | 青岛农业大学经济与管理学院,山东青岛266109 |
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| 基金项目： | 2013年青岛市社科规划课题（QDSKLl30150）. |
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| 摘 要： | 青岛被称为“品牌之都”。当前青岛市大力实施农产品品牌战略，出现了一批知名农产品。该研究运用SWOT模型分析了青岛市农产品品牌创建的自身优势和劣势，及市场外部的机会和威胁，提出了农产品品牌创建的战略措施。
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| 关 键 词： | 农产品 品牌 SWOT模型 青岛 |
SWOT Analysis of Brand Construction of Qingdao Agricultural Products |
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| Institution: | XUE Yu et al (School of Economics and Management, Qingdao Agricultural University, Qingdao, Shandong 266109) |
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| Abstract: | Qingdao is known as the ＂Capital of Brands＂. Qingdao is greatly carrying out the brand strategy for agricultural products, with a batch of famous agricultural products launched and marketed. The superiority, weakness, opportunity and threats in the brand construction of Qingdao agricultural products based on SWOT model were analyzed, and some strategic measures in the brand construction were put forward. |
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| Keywords: | Agricultural products Brand SWOT model Qingdao |
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