| 我国企业营销中存在的问题与对策 |
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| 引用本文： | 侯扬扬.我国企业营销中存在的问题与对策[J].湖南农机,2011,38(7). |
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| 作者姓名： | 侯扬扬 |
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| 作者单位： | 黄淮学院国际学院,河南驻马店,463000 |
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| 摘 要： | 随着全球经济一体化和我国加入世贸组织,我国企业已主动和被动地进入了竞争激烈的国际市场中,新的经营理念而且不断的发展、创新,影响着整个世界的市场营销发展趋势.文章拟从企业的营销环境、营销观念、营销策略几个方面进行中外营销比较研究,并给出解决的方法.
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| 关 键 词： | 营销环境 营销观念 比较研究 |
China's Enterprise Marketing and Solutions Problems |
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| HOU Yang-yang.China's Enterprise Marketing and Solutions Problems[J].Hunnan Agricultural Machinery,2011,38(7). |
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| Authors: | HOU Yang-yang |
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| Institution: | HOU Yang-yang(Huanghuai University International College,Zhumadian Henan 463000,China) |
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| Abstract: | As the world economic integration and China's accession to the WTO, China's enterprises have been actively and passively into the highly competitive international market, the new business philosophy and continuous development, innovation, impact on the world of marketing trends. Articles to be from the business marketing environment, marketing concepts, marketing strategies and foreign marketing of several aspects of comparative study, and gives solutions. |
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| Keywords: | marketing environment marketing concept comparative study |
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