| 论自媒体时代下如何做好动植物检疫宣传工作 |
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| 引用本文： | 陈文俊,王丽萍,毛福群,李东明.论自媒体时代下如何做好动植物检疫宣传工作[J].植物检疫,2017(1):6-9. |
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| 作者姓名： | 陈文俊 王丽萍 毛福群 李东明 |
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| 作者单位： | 常州出入境检验检疫局 江苏常州213022 |
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| 摘 要： | 自媒体作为一种新的信息传播平台,具有普泛化、即时化、互动化和碎片化等特点。在自媒体时代下,应把握自媒体传播的特性及规律,结合动植检宣传工作自身的特性,积极探索动植物检疫宣传工作的新模式。本文列举了目前动植检宣传工作中存在的不足,并对建立健全宣传工作的相关工作机制提出建议,对把握宣传工作的话语权,扩大动植检工作的认知度和影响力具有重要的参考意义。
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| 关 键 词： | 自媒体 动植物检疫 宣传工作 |
On how to do the propaganda work of animal and plant quarantine in the self-media age |
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| Chen Wenjun,Wang Liping,Mao Fuqun,Li Dongming.On how to do the propaganda work of animal and plant quarantine in the self-media age[J].Plant Quarantine,2017(1):6-9. |
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| Authors: | Chen Wenjun Wang Liping Mao Fuqun Li Dongming |
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| Abstract: | As a kind of new information dissemination platform,the self-media has the characteristics of generalization,instant,interactive and fragmentation.In the era of self-media,we should grasp the characteristics and laws of the media communication,combined with the characteristics of animal and plant inspection publicity work,and actively explore new models of animal and plant quarantine propaganda work.This article lists the shortcomings in the current phytosanitary advocacy work,and proposes some advice to establish and improve the propaganda work,which will have important reference significance to grasp the right to speak of the propaganda work and expand the animal and plant quarantine awareness and influence. |
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| Keywords: | self-media animal and plant quarantine propaganda work |
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