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基于SWOT模型的山东省牧草产业发展战略
引用本文:江帆,赵伟.基于SWOT模型的山东省牧草产业发展战略[J].草业科学,2017,34(11).
作者姓名:江帆  赵伟
作者单位:山东农业大学经济管理学院,山东 泰安,271018;山东农业大学经济管理学院,山东 泰安,271018
基金项目:山东省现代农业产业技术体系牧草产业经济岗位专家项目,"双一流"奖补资金
摘    要:"粮改饲"政策旨在调整种植业结构,促进畜牧业转型升级,解决粮食安全、农业污染等问题。本研究介绍了山东省牧草产业发展现状,运用SWOT模型分析了山东发展牧草产业的优势(strength,S)、劣势(weaknesses,W)、机遇(opportunities,O)、威胁(threats,T),并将以4项要素交叉分析得出了SO、WO、ST、WT战略,分析得出SO战略是当前山东牧草产业发展的战略重点,即充分利用政策机遇发挥自然条件优势,选择土质资源、畜牧产业优势突出的地区,例如黄河三角洲地区,建立"粮改饲"试点基地,并针对四项战略的实施在试点基地建设、完善技术规程、政策宣传、产业融资等方面提出政策建议。

关 键 词:山东省  牧草产业  SWOT模型  产业战略  粮改饲  粮食安全  黄河三角洲

Forage industry development strategy in Shandong Province based on SWOT model
Jiang Fan,Zhao Wei.Forage industry development strategy in Shandong Province based on SWOT model[J].Pratacultural Science,2017,34(11).
Authors:Jiang Fan  Zhao Wei
Abstract:The aim of the "Grain to forage"strategy is to adjust the planting structure,promote anminal hus-bandry transforming and upgrading,solve the food security and agricultural pollution problems.This paper ex-pounds the development status of Shandong Province forage industry.The strength,weaknesses,opportunities and threats in the development of forage industry in Shandong Province were analyzed by SWOT method in this paper,and the SO,WO,ST,WT strategies were drawn by the above four elements cross analysis.Through a-nalysis a conclusion is drawn that the SO strategy is the key of the development of forage industry in Shandong Province,which is making full use of the natural conditions ,choosing areas with prominent soil resource and anminal husbandry advantages to establish forage grass base,such as the Yellow River Delta.Propose some policy suggestions on establishing the base,improving technical regulations,the publicity of strategy,industri-al financing.
Keywords:Shandong Province  forage industry  SWOT model  industry strategy  "Grain to forage"strategy  food security  The Yellow River Delta
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